Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles.

"This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the globesity pandemic in Britain and the USA, it illustrates the way moral panic brought childrens food marketing to the centre of the policy debates about consumer lifestyles"--

In the first volume of How Canadians Communicate the editors examined and assessed the health of Canada's cultural industries circa 2003. In this second volume, they not only undertake a new examination of Canada's current media health, but also turn their attention to analysing the impact of the startling pace of global media proliferation on our country's media institutions. The revolutionary changes underway in mass media technology, from blogs to peer-to-peer networks and the ubiquitous cell-phone, have all imposed structural modifications to global communication systems, inexorably altering the fundamental ways in which Canadians communicate. The editors have carefully chosen essays that address the central issues of today's global media environment from a uniquely Canadian perspective.Grouped under the headings 'The Debate over Policy', 'The Quest for Identity', and 'The Struggle for Control', the topics ranging from media concentration to foreign ownership and the challenge of mass communication in an increasingly multicultural community, underscoring the way in which our media has operated in the past and how it must now adapt to a new media landscape. There is little dou

Seductive and controversial, "Estados Unidos/United States" pulsates with passion, intrigue and political ambition as financial titans clash over US-Mexican immigration policies.

This tightly woven novel extrapolates present trends to construct a plot packed with powerful conflicts and human emotions. In doing so, the novel focuses on three formidable characters: the wealthy and influential Esteban Sanchez, his brilliant, captivating son, Carlos, and the woman Carlos loves, Janet Graham, whose goal is to reach high political office. While Esteban and Carlos work separately behind the scenes to implement border-cracking legislation for an ambitious union between the U.S. and Mexico, other forces come into play: "The moment had arrived. Time to begin the beguine. How the world would dance Regrettable, even painful, the pilot lamented, the numbers that would be sacrificed. Yet as Spartacus and Bolivar, Joan of Arc and George Patton knew, only slaughter could galvanize a government, so slaughter it would be."

The lunacy has to be stopped.

Carlos is convinced that once Janet truly understands Mexico, she will support "his" vision. In her relentless quest to internalize Mexican culture, she unearths the roadmap to a better tomorrow.

The Klines' firsthand experiences and additional research make this novel both explicative and riveting.

Seductive and controversial, "Estados Unidos/United States" pulsates with passion, intrigue and political ambition as financial titans clash over US-Mexican immigration policies.

This tightly woven novel extrapolates present trends to construct a plot packed with powerful conflicts and human emotions. In doing so, the novel focuses on three formidable characters: the wealthy and influential Esteban Sanchez, his brilliant, captivating son, Carlos, and the woman Carlos loves, Janet Graham, whose goal is to reach high political office. While Esteban and Carlos work separately behind the scenes to implement border-cracking legislation for an ambitious union between the U.S. and Mexico, other forces come into play: "The moment had arrived. Time to begin the beguine. How the world would dance Regrettable, even painful, the pilot lamented, the numbers that would be sacrificed. Yet as Spartacus and Bolivar, Joan of Arc and George Patton knew, only slaughter could galvanize a government, so slaughter it would be."

The lunacy has to be stopped.

Carlos is convinced that once Janet truly understands Mexico, she will support "his" vision. In her relentless quest to internalize Mexican culture, she unearths the roadmap to a better tomorrow.

The Klines' firsthand experiences and additional research make this novel both explicative and riveting.

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.